Your website says a lot about your business. What is it saying? The colors and fonts, the images chosen, and even the content are all factors that determine the success of your website. It is imperative that time be taken to create a website that is made for your visitors, with easy navigation and a great layout. If these qualities aren’t offered, the consumer will simply travel on to the next business whose website is more appealing. Here are a few stats to ponder (results courtesy of OMI):


  • 50% of lost sales result due to a customer’s inability to find the product they wanted to purchase
  • 40% of consumers will not return to a website they find difficult to navigate
  • 85% of consumers leave a particular website due to a poor website design

If you are creating a B2B website and want it to be as successful as possible, take a look at these 15 tips we have to offer. These Google-friendly tips ensure that your website ranks well within the search engines and keeps visitors right where you want them –on your website.


  1. Proper Navigation

Use intuitive navigation on your website. If your site is difficult to navigate, most people will simply leave and go onto another website. Typical navigation features a menu bar on the top of the page, with corresponding tabs underneath.

  1. Responsive Design Website

Responsive design website is a must in ’16. Google recently revamped their SEO guidelines that mandate a mobile-friendly site which helps determine placement in a search engine. Since more than 60% of all searches are from a mobile device, it is only beneficial to go mobile.

  1. On-Page and Off-Page SEO

Over 70% of visitors click on links to get to your site, thus on and off page SEO is vital to your success. Without SEO, your site will not be seen by nearly as many people as it could. SEO is the only way to grow!

  1. Quality Content

Visitors come to your site for a couple of different reasons. Usually it is either because they are looking for more information, or they want to make a purchase. Cater to both groups by providing quality, unique content on your site.

  1. Let them Breath

Customers don’t want to be bombarded with information, ads, and graphics, so make certain to give them breathing room and don’t overcrowd!

  1. Links are Important

Links help Google’s search engine spiders identify your site. Find authorities sites and use link building to improve your website’s response rate.

  1. A Colorful Occasion

Choose one color pallet and stick to it. Don’t send visitors to your site into shock with colors that scream at them. Font should always be black.

  1. Fonts are Important

In addition to choosing the right colors, it is also vital that you choose easy to read fonts. Avoid script styles, and remember that size is important due to the varying devices your website will be seen from.

  1. Don’t Forget Landing Pages

Every page on your website needs a landing page. Don’t forget the keywords! Landing pages are useful when there is a product for sale.

  1. Create a Blog

You need a blog. Everyone has one these days, and with your own, you can show customers that you are an expert in your field.

  1. Choose a great Web Designer

A great B2B web design starts with a great website designer. You get what you pay for. Choose wisely.

  1. Don’t Forget Social Sharing

Make content on your site easy to share. Buttons are easy to add to your site for one-click sharing. This will bring more visitors to your site!

  1. Minimal Graphics

Graphics work well for some sites, but not for all. It is best to use them only minimally. Graphics can be very distracting, not to mention annoying.

  1. Stop the Music Madness

Ditto for what we said in 13. That music blaring unexpectedly from the speakers is sure to scare them away fast.

  1. Create a Site for your Customers

Always remember that you are creating a site for your customers, not yourself. Give them the information they want and need. Show your expertise in the field. Make your products rock! In everything that you do, think of it from a customer’s perspective.